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The Precise Difference

Why Precise?

WHAT MAKES PRECISE SO SPECIAL?

Our dedication to nutritional excellence is reflected in every Precise® formula. For example, the high quality protein in Precise comes from real chicken meat. It’s dehydrated, and it appears on the labels as “ Chicken Meal”. Many other brands use “Chicken by-product” protein which may include feet or heads. This is much harder for your pet to digest.

The fat in pet food is critical for energy and for proper development of skin and coat. Precise uses clarified, pure chicken fat in all our formulas. It’s the most efficient fat available, and it’s rich in linoleic and arachidonic acids.

And Precise is naturally preserved with vitamin C and vitamin E. These natural antioxidant vitamin preservatives are good for your dog. The fact is we’ve never used artificial chemical preservatives like Ethoxyquin, BHA or BHT.

Precise also adds some very important extras that aren’t found in most pet foods:


  • Lecithin. It contains essential fatty acids. These fatty acids, along with our pure chicken fat, give your pet a shiny, healthy-looking coat.


  • Ester-C® brand vitamin C. A special patented brand of vitamin C.


  • Yucca schidigera extract. This natural ingredient from desert plants reduces the ammonia odor in urine and feces.


  • Chelated minerals. They’re more easily absorbed than ordinary minerals into the bloodstream. This way, your pet is sure to get the micro minerals he needs (like zinc, iron, manganese, cobalt and copper).



Our rigorous quality control procedures also help protect the health of your pet. Every ingredient that we use and every batch of pet food that we make is thoroughly tested. If they don’t meet our specifications, they’re rejected. Period.

NUTRITIONAL HEALTH FOR LIFE

You see, at Precise, we’re more than just dedicated to quality, we’re obsessed with it. That’s why we are committed to making our superpremium formulas better than ever by providing fresh, wholesome nutrition without the use of corn, wheat, soy, dairy and grain sorghum. Sometimes it takes a smaller, family food company - to meet the rigorous standards of pet owners who require the best for their pets.

We make our pet foods in smaller batches so we can closely monitor quality, and our manufacturing facilities are certified to food-grade standards by the American Institute of Baking. (Last tested June 2009, we were certified as “Excellent”, the highest award available).

Look over the list of ingredients for any of our formulas. Study the nutritional analysis, then compare it to what you're feeding your dog or cat now. You'll probably discover that, across the board, Precise offers a superior product. If you want the best for your pet, choose Precise.

LINDA ARNDT - THE GREAT DANE LADY, IS RECOMMENDING PRECISE

Linda Arndt - Canine Nutritional Consultant has recently began recommending Precise Pet foods. Read more at her site here.


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